Since 2009, Achieve, in partnership with the Case Foundation, has conducted the most comprehensive ongoing study on Millennials (born 1980-2000) and their involvement with causes. The first four reports focused on the relationships between Millennials and causes – specifically nonprofits. However, we saw a clear need for companies to better understand Millennial employees and how they want to engage with cause work. How could Achieve help all employers adopt a Millennial mindset in terms of company cause work?
For the 2014 Millennial Impact Report, we narrowed our research focus to Millennials’ behaviors toward cause work conductedby and through their employers. We gathered data through testing, focus groups and surveys, distributed by more than 300 companies throughout the U.S.
We found that the desire of Millennials to improve society is reflected in every phase of their employment, from where they decide to apply and the offers they decide to take to what effect a company’s cause work has on job satisfaction. Armed with this information, companies can forge a transparent, successful culture Millennials will flock to. The research has been cited in numerous major publications, including Time, Fast Company, USA Today, Entrepreneurand The Chronicle of Philanthropy.