Hi project leaders! I’m Alison Carlman, GlobalGiving’s Unmarketing Manager. I was privileged to attend the Millennial Donor Summit this week which focused on millennials and social change.
Conducted exclusively online, the Millennial Donor Summit set out to engage some of the most forward thinking voices in Millennial giving and engagement. We will be sharing a lot of take-aways from our event, both in terms of sharing the rich content and discussions that came out of the sessions, as well as the logistical back end work involved with conducting an online convening.
Nonprofit organizations that succeed in the future will be those prepared to engage the next generation of donors and volunteers, Millennials, on their terms. With attention turned to this challenge, Achieve and Johnson, Grossnickle and Associates partnered in 2009 to conduct the first nationwide research study focused on the giving habits and preferences of Millennials.
My favorite session today was Demystifying the Millennial Volunteer, led by Derrick Feldmann and Kari Saratovsky. Super informative and surprising, helping me to understand how and why GenY get involved in service. You know the session is good if the room has a full audience, despite an overlapping happy hour with free drinks. (A painful decision for me, but the right one!) Here are some of the take-away lessons.
Trust is paramount to Millennials (and all of us)
Source:
Katya's Non-Profit Marketing Blog
Date:
April 9, 2011
A new study from Achieve and JGA says millennials place trust at the top of the list in motivating giving. Nearly 85 percent of respondents said they would be very or somewhat interested in giving to organizations they can fully trust; on the other hand, nine out of 10 donors said they would stop giving to an organization if it somehow lost their trust.
Millennials Accustomed to Making Donations
Source:
Indianapolis Business Journal
Date:
April 9, 2011
The second Millennial Donors Study by local consultants Achieve and Johnson Grossnickle and Associates found that 93 percent of people responding gave to not-for-profits last year.
Fundraising Trends to Watch for in 2011
Date:
December 25, 2010
Well, it’s that time of year again: time to gaze into the crystal ball and predict what trends will dominate fundraising in the year ahead. Before we do that, though, let’s take a look at what shaped the fundraising landscape in 2010.
The Sustainable Nonprofit
Date:
August 11, 2010
It was only a postcard, but it caught my eye. A direct mail piece from a nonprofit organization, its sharp graphics and design enticed me to read it. Its well-written copy invited me to visit the organization's Web site to donate. Impressed, I decided to check out the organization.
Copying Others' Tactics Won't Always Pay Off
Date:
August 7, 2010
I remember it vividly: About nine years ago, the executive director of the organization I worked for came back from a board meeting and announced, “I have directive.” He then explained that one of our board members had described a recent article about a not-for-profit that had raised $15,000 online. It seemed the organization simply added a “donate” button to its website and watched the money roll in.
"You know what they say when you assume things" - Assumptions in Fundraising
Source:
Inside Indiana Business
Date:
May 21, 2010
My brother-in-law was talking with a co-worker recently – someone he has labeled as one of the smartest people he knows – about making assumptions. “Well, you know what they say when you assume things,” my brother-in-law said.
