The Millennial Alumni Study

The Chronicle of Philanthropy, in partnership with Achieve, has released a new study on how Millennial alumni (born 1980-2000) engage, work with and view donating to their alma mater. The findings will help university fundraisers lay the groundwork for a post-graduation relationship — which, we found, needs to begin with specific departments and messages.

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SIX-MONTH RESEARCH UPDATE

This research brief provides an overview of findings and analysis of the entire three-phase Millennial Alumni Study, including highlights from the survey, panel findings, secret donor experiences and top takeaways from the research.

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Secret Alumni Donor Samples