Delivering strategies to strengthen donor relationships and increase fundraising performance.
What is Your Nonprofit’s Personality?
When you support an organization with time or money, how do they tell you “thanks?” How does the staff act with you when you bump into them at restaurant or at the store?
Each organization has its own personality. From how they do their internal work to how they communicate with you as donor. Whether it is in print, online or in person, the organization acts and behaves according to their personality. Organizations don’t realize how important personality is to ongoing gifting.
When we ask donors why they continue to support certain causes, beyond passion/interest, they talk about the great things the nonprofit does, how they engage them as donors, and how they approach their work in the community.
How the organization acts, responds and behaves with their supporters matters. If you behave poorly, don’t connect with people, or if your personality is very rigid, your donors may not be interested in sticking around. It’s ok to have processes that analyze ROI and meet certain benchmarks. But, it’s how you convey that ROI through your personality that will determine your success from the donor’s perspective.
By Derrick Feldmann, CEO of Achieve
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