Loss for Creativity? Let Your Donors Help You

Heard these comments before? Maybe you are guilty of making these comments. 

Organizations tend to think internally.  There is a mentality -  if we don't create it ourselves, it must not be good.  Deep down there is a feeling of vulnerability. How can we possibly seek outside help when we are expected to be the experts?  

The challenge with this thinking is that organizations take on too much, fail to get to some issues, and alienate their constituency base. Open organizations go beyond transparency and involve donors and their volunteers in more than delivering services. 

If your organization has a challenge that seeks a solution, look to your donors. If your organization needs to develop a program, look to your volunteers. If your organization needs to rebrand or change its position in the community, look to your stakeholders. 

The next time you need creativity, create a survey for your donors through social media applications. Create webinar sessions for donors to connect virtually to hear about the challenges and brainstorm ideas. Create voting mechanisms for the community to cast their ballot for the new types of programs you want to launch. 

This type of open mentality is a shift that you need to probably make but have not had the “time”. You probably have great people in your circles of stakeholders. Make sure you use them. Don’t lose them because you think all good things come from your head. 

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Blog from CEO of Achieve