25 February

4 Ways Museums Can Engage Millennials

What do Millennials want from a museum experience? If you haven’t already, it might be time to ask us.  Museum development officers and marketing professionals are all wondering if members of the Millennial generation (born after 1979) will support museums like our parents did. The American Alliance of Museums (AAM) seems to think we won’t. […]

9 February

Donor Acquisition: How Much Is Your Little Finger Really Worth?

Each year, millions of corporate citizens are faced with the task of selecting insurance benefits for the upcoming cycle. Many have to work through several competing options of health insurance and select plans according to a bewildering array of benefits, deductibles and copays. In addition to the typical medical insurance, citizens are also inundated with […]

5 February

The Future of Fundraising Is Peer-to-Peer

This blog was originally published on Philantopic on January 31, 2015. When I was leading fundraising efforts at a national nonprofit, the focus of everything I did was the individual donor. From coming up with new ways to get donors to give to creating messaging that resonated with their interests, I spent pretty much every minute […]

3 February

Are you using these 5 email marketing must-haves?

If you’ve ever been in the position of researching and purchasing a new email platform, you understand how overwhelming the process can be. Or maybe you are not 100% happy with your current platform, but you are not sure where to start looking for a new one. (When I say “email platform,” I mean the […]

28 January

Taste Your Mistakes (and Find Your God Shot)

  This week, I had the pleasure of experiencing one of Indy’s many new craft coffee shops. Quill’s Coffee is on the first floor of an apartment complex, hidden back in a cozy corner of an otherwise generic building. Behind the counter, the familiar face of a friend of mine, Ross Bemis, welcomed me. Ross […]

22 January

Are You Still Trying to Date Your Donors?

You begin to grasp a lot about life in your 40s. American writer and journalist Pamela Druckerman has some great insights about what she’s learned in her middle years here and one of her observations really struck me: People are constantly trying to shape how you view them. In certain extreme cases, they seem to […]

16 January

Books, Like Life, Benefit From Repair

I once got so lost in a book that when my mother poured a teapot full of boiling water down her leg, I didn’t hear her screaming. It’s not just the stories I get into. I love books themselves – the feel of them, how they look and smell, what kind of mood they create […]

18 December

Reach Your Fundraising Goals By Embracing a Millennial Mindset

Several years ago, I was sitting in a fundraising meeting agonizing about our year-end mailer. The direct mail piece targeted our older, wealthy donors – and if we didn’t hit the lofty goal we’d set, we wouldn’t have enough time to recover. Needless to say, the pressure was intense, and I was really feeling it. […]

17 December

How to Improve Your Mediocre Fundraising Copy

This blog was originally posted by Achieve President Derrick Feldmann on December 16, 2014,  for Philanthropy News Digest’s PhilanTopic. For most of us, the month of December generally means two things: fundraising letters and holiday parties. Okay, maybe that’s just me. Still, end-of-year gifts and donations account for a substantial amount of the money raised by […]

12 November

Building Blocks Building Experiences

I had the chance to be an intern at Disney World in the fall of 2008. For anyone who’s ever spent any time at the “House of Mouse,” you’ve undoubtedly found yourself in awe at the world that has been imagined and created around you. A world that—in that moment—you are a part of. One […]