8 October

On Millennials And Their Calling

What did your parents want to be when they grew up? Your grandparents? And maybe an even better question: Did they follow their dreams? One of the most highlighted differences between our generation (I’m a Millennial) and those before us is how we choose our careers. Our backgrounds are the root of our lack of understanding […]

29 September

Should Universities Fear Millennial Alumni?

  Last week, in partnership with The Chronicle of Philanthropy we released our latest Millennial research project. The Millennial Alumni Study revealed findings from almost a year’s worth of surveying Millennial alumni (born 1980-2000) from four-year institutions across the U.S. For schools, alumni departments and university foundations, this research is nothing short of eye opening. […]

26 September

Heading into end-of-year fundraising season? Here is what the research says:

Cultivate a positive relationship between your annual report disclosure your charitable giving tactics. What does this mean, exactly? Tell your donors and potential donors what you’re doing and how good you are at it. Annual reports, performance data and infographics should be attractive and easily accessible on your website.  According to the latest research, disclosing […]

24 September

How To Make Sure Your End-of-Year Campaign Doesn’t Suck

Admittedly, end-of-year campaigns can be daunting and start to feel repetitive year after year. Does it feel like your campaigns are stale and un-engaging? Are you donors bored with the same messages? How can you make this year’s end-of-year campaign better than last year? Why are your donors not donating online? It doesn’t have to […]

12 September

3 Things We Learned From This Year’s User Testing Videos

This year, as an important resource and add-on to the 2014 Millennial Impact Report, we’ve worked with Millennial employees across the country to conduct video-recording user tests. These tests allow the Millennial participant to browse communications, promotions, social media sites, websites and documents from a range of companies and voice their preferences on these materials. […]

3 September

How our Tumblr experiment started a global conversation

“Tumblr is all about discovery.” (Internet Retailer) This summer, we embarked on a Tumblr discovery of our own. It began when we invited Liba Rubenstein, Tumblr’s director of strategy and outreach, to speak at MCON 2014, and she responded with an idea: Let’s partner in an experiment to promote this national conference using the Tumblr […]

27 August

5 Donation Pages We Love

Need some inspiration to improve your donation page? Here’s some: Currently, the national average completion rate for donation pages is only at 22%. That means that only 22% of the people who go to your donation page are actually completing the transaction. Depressing, right? Don’t worry, you can beat those stats, but you have to […]

19 August

Let’s Play with Soap!

I’ve got a pretty fun exercise for you. Google search “ads from the 1950s” and brush yourself up on the iconic advertisements that once graced the pages of magazines, periodicals, and outdoor boards of the time. Actually, I’ll save you some time: All you’ll find are really sexist ads, lots of Coca-Cola and tobacco-a-plenty. That quick […]

19 August

New Research Study on Millennial Alumni to Debut Next Month!

Universities and professionals, get ready for our latest research project. In addition to our ongoing Millennial Impact Research, we’re excited to begin discussions on our latest research endeavor, The Millennial Alumni Study. Achieve has partnered with The Chronicle of Philanthropy to study Millennial alumni  (born 1980-2000) of four-year universities, their attitudes and preferences for giving […]

14 August

MCON Exposure and Impressions

MCON 2014 touched many people beyond the in-person and online audiences. This infographic shows just how far and wide the interest in Millennial cause engagement reached.