Derrick Feldmann, Achieve CEO and Kari Dunn Saratovsky, KDS Strategies have partnered together to write a book and need your help! Read on to see how you could be part of their book Cause for Change: The Why and How of Nonprofit Millennial Engagement.
Ever wanted to be published in a book?
For the past six months we have been on a journey eating, breathing, reading and writing everything, Millennial. You know, that 20-33 year old segment of our population that’s roughly 80 million in size and tends to be the topic d’jour for those in sales, marketing, and just about any industry that’s thinking about the future. The nonprofit sector is no different as CEO’s and executives are coming together to build “Next Gen” strategies within their organizations, and are doing what they can to crack the code of Millennial engagement.
After writing nine solid chapters on the subject we were able to convince our publisher to let us go out on a limb and crowdsource the final chapter of our book, Cause for Change: The Why and How of Nonprofit Millennial Engagement. That’s where you come in. It’s not that we’re tired of writing (well, maybe a little) or out of words (rarely a problem if you know us well) – but really, it’s about capturing the voices that are shaping and influencing the social change space, many of which we have yet to uncover. We think we’ve done a pretty good job weaving together stories with new research, articles and personal experiences that help showcase how Millennials – our peers – are driving much of the change within nonprofit institutions and beyond. However, the story can only be complete if we ensure that others are able to collectively influence it – and that’s where the collaborative nature of Millennials kicks-in.
Whether you are a Millennial yourself or you are managing Millennials, or you’re simply fascinated or dumbfounded by the generation, we’d like to hear from you. How are Millennials influencing structures in your organizations? Has your senior leadership bought-in to the fact that they need to adapt in order to attract the next generation? Are you changing your communications approaches and outreach efforts to appeal to younger constituents? Have you given up on institutions altogether and started your own venture?
We hope you’ll take a few minutes to submit your stories, strategies and sage advice via comments, quotes, blog posts on your own sites (which we’ll link to on our Facebook page) or by sending an email to firstname.lastname@example.org. Let’s get this book finished together!