November is quickly bearing down on us and you know what that means? End of Year Fundraising Campaigns. I know many of you are in the middle of planning your campaigns or creating the letters, emails, and websites to support your campaign. So as we enter a season where we will be pushing a lot of messages to our donors, let’s take a moment to remember the ways they send messages to us.
- Email - If you’re sending your series of campaign emails to your database over the next 2 months, be prepared for donors feedback. Be sure to be diligent in reading the feedback you get—especially after your first email send. Don’t be so married to the flow of your campaign that you don’t make adjustments along the way.
- Social Media - Make sure you have a healthy balance of conversational posts that are not always “telling”. If you’re using a tool like Hootsuite to schedule Twitter and Facebook posts, make sure you’re not overdoing it. You can’t automate these relationships, and Facebook and Twitter are places you learn about what makes your constituents tick – so be sure to listen . Instead of saying “give to us”. Talk about a beneficiary and then in the conversation discuss with the fan base the way donations can support that beneficiary.
- Phone - As we talked about in our recent webinar, 5 Fundamentals of Successful End of Year Campaigns, phone solicitations to your donors is not out of date. Consider using email or postcards to alert your donors that they will be getting a call. When you’re on the call, don’t forget to listen. If you get a “no”, remember that it doesn’t mean “never”. You’re still building a relationship after all.
*image courtesy of: http://www.stanprokopenko.com/blog/2009/07/draw-ears