By Kari Saratovsky, Guest Blogger, KDS Strategies
Having grown up in a society where “never talk to strangers” was ingrained into the heads of Millennials from a very early age, it may be surprising to learn that today Millennials aren’t just talking to strangers, they are relying on their opinions even more than those of their friends, family and colleagues. This comes into play when making decisions about purchasing everything from cars and electronics to vacations and even insurance plans.
As companies and institutions try and make sense of a generation with 80 Million voices and a collective buying power of $200 Billion, a new study is making it’s way into boardrooms and advertising agencies across the country. And there are many reasons that nonprofits may also want to take note.
Bazaarvoice, in partnership with The Center for Generational Kinetics and Kelton Research, recently released survey findings which indicate that over 30% of Millenials will not make a big ticket purchase without first checking on what others had to say about it. What’s more, through User Generated Content (UGC), the study found that 51% of Millennials say that consumer opinions of complete strangers found on a company’s website carry more weight than what their friends and family have to say.
