The Anatomy of a Good Donor Landing Page

The Anatomy of a Good Donor Landing Page

One of the most popular blog posts Achieve has written was on some of our favorite donor landing pages. As these online giving continues to rise, these landing pages are becoming the central hub of any multi-channel fundraising campaigns. It is vital you get it right.

Every channel a potential donor uses may contain different messages, so when they arrive at the landing page, they should all be able to understand how their donation will make an impact and why it matters.

View the presentation below to see our donor page checklist and walk through an example of what makes a really great donor web page successful.

*To view the presentation larger click the button in the bottom right corner to enter full screen mode.

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